Pure Beauty is a boutique brand that is environmentally progressive. They’re able to maintain this by using sustainable growing methods. Moreover, all water used to grow the plants is captured using dehumidification. Overall, this practice helps to save millions of gallons of water each year. Furthermore, they use all-natural soil consisting of beneficial bacteria, fungi, protozoa and nematodes, coupled with macro-organisms like earthworms and roly-polys. Additionally, this creates both healthy plant food while helping to prevent disease and plant-eating predators.